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7 Marketing Trends & Predictions for 2023

7 Marketing Trends &
Predictions for 2023
7 Marketing Trends &

We recently surveyed 50 of our most progressive clients and asked them what they thought were the most prevalent current marketing trends for the year 2023. The list was long, but here are the top 7 predicted trends:

  1. Personalised marketing: With the increasing use of data and AI technology, companies will continue focusing on personalised marketing to deliver tailored customer experiences.
  2. Emphasis on privacy: As consumers become more aware of their data privacy, companies will have to focus on data privacy and transparency in their marketing efforts.
  3. Increased use of AI and automation: As AI technology continues to evolve, companies will rely on automation and AI to optimise their marketing campaigns and improve efficiency.
  4. Interactive content: Interactive content, such as quizzes, polls, and augmented reality experiences, will continue to gain popularity as a way to engage customers and create more immersive experiences.
  5. Video marketing: Video marketing will continue to be a powerful tool for companies to showcase their products and services and connect with their audiences.
  6. Influencer marketing: Influencer marketing will remain a popular strategy for companies to reach younger audiences and build brand awareness.
  7. Voice search optimisation: With the increasing use of voice assistants, companies will need to optimise their content for voice search to remain relevant and accessible to their audiences.

These are just a few potential trends that could shape marketing in 2023. As technology continues to evolve, the marketing landscape will undoubtedly continue to change and adapt to new trends and consumer behaviours.

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