Our Process


We’re driven to help our clients mitigate sales hiring risks and build world-class sales teams with sales recruitment processes capable of securing elite B2B sales performers and sales leaders that are critical to and capable of driving sustainable revenue growth. We do this via the application of a best in class, ‘4-Phase Search & Selection Process’ that embodies the research capabilities and search methodologies of leading executive search firms.

Define Search Requirements

Once formally engaged, the lead consultant who will conduct a detailed job briefing session with the employer.

SRA Strategy and Profile Briefing

SRA’s lead consultant to discuss and consolidate search strategy with each member of the search support team.

Identify Target candidates (Long Listing)

Support team to conduct comprehensive research and market mapping to compile a ‘long list’ of target candidates for the lead consultant to review. (Ideally 75-100)

Candidate Outreach 

Lead consultant to refine the candidate long list (Ideally 35-50) and commences candidate outreach process.

Candidate Processing 

Candidates that are aligned with the job brief and salary budget are invited to a formal interview.


Lead consultant conducts a face to face interview (in person or via video conference) and assesses candidates via a proprietary scoring system.

Candidate Introductions 

Lead consultant to schedule a phone or in-person meeting with the client to introduce 3-5 shortlisted candidates formally.

First Round Interviews

Coordinate and manage first-round interviews with all shortlisted candidates.

Post Interview briefings

Lead consultant to conduct post-interview briefings with candidates and clients.

Follow-Up Interviews

Lead consultant to coordinate follow-up interviews if required with preferred candidate/s and continue to facilitate post-interview briefings.

Pre-offer Preparation

Upon the client nominating the candidate they seek to appoint, the lead consultant to re-confirm compensation criteria with candidate and cover counter-offer and start date availability.

Key objective: Confirm candidate commitment to the opportunity to ensure extended written offer will result in acceptance.

Reference Checks

Candidate to provide the lead consultant with two references. If required by the employer, SRA to conduct two references to verify work history and sales performance. The completed and transcribed references, inclusive of referee name and contact details to be emailed to the client for their review.

Offer Presentation

Lead consultant will present the employment offer to the candidate via SRA’s electronic signature system and will assist with the management of the candidate’s resignation process including written and verbal notice, counteroffer avoidance, etc.

Formal acceptance & appointment

Upon formal acceptance by the candidate, SRA’s signature system shall email a copy of the signed employment offer to the employee and appointee for their records.


Lead consultant will track the appointees’ progress in regular intervals and offer relevant feedback to the employer.

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