Sales Recruitment Process

“Sales Recruit Australia have consistently delivered a very professional and strategic search process to help our business develop our sales teams across Australia. Highly recommended.

Peter Holton
Managing Director, Spectur

Securing Proven Sales Talent with Proven Search Processes

We’re driven to help our clients mitigate sales hiring risks and build world-class sales teams by knowing and securing elite sales producers and sales leaders capable of driving sustainable revenue growth. We do this via the application of a best in class, ‘4-phase Sales Recruitment Process’ that embodies the research capabilities, search methodologies utilised by leading executive search firms and has proven its efficacy across thousands of search projects.

Step 1: Job Briefing Session

Once formally engaged, SRA will appoint a lead consultant who will schedule and conduct a formal job briefing session with the client.

Step 2: Define Search Requirements

Lead consultant to assess key candidate profile required by the client, including

Step 3: Define Company Profile

Assess market position, competitive landscape, organisational structure, corporate culture.  Develop a compelling Employer Value Proposition (EVP) to be presented to candidates.

Step 4: Brief SRA Search Support Team

SRA’s lead consultant to ensure each member of the search support team which consists of researchers and background checking staff, is oriented to the agreed upon objectives of the job brief.

Step 5: Market Mapping

Support team to compile a targeted list of source employer companies likely to harbour candidates that meet the profile requirements. (Ideally 30-60 candidates)

Step 1: Identify Target candidates   (Long Listing)

Support team to compile a ‘long list’ of source (target) candidates for the lead consultant to review. (Ideally 50-100)

Step 2: Refine the Long List

The lead consultant refines the long list (Ideally 20-30) and directly reaches out to target candidates for a preliminary discussion. Client’s anonymity protected during this process..

Step 3: Candidate Approaches

Candidates that are aligned with the job brief and salary budget and that are open to exploring the presented opportunity will be invited to be formally interviewed by the lead consultant at which time the client company is revealed.

Step 4: SRA Interview process

Lead consultant develops and utilises a tailored situational and behavioural questions shaped by the job brief. Consultant then benchmarks candidates via a proprietary scoring system.

Step 4: Covert Background Checks

Prior to presenting candidates, the lead consultant will often endeavour to conduct background checks via covert means through our extensive national network. The aim of this process is to identify any discrepancies with candidate performance, reliability and work history claims.

Step 1: Candidate Introductions 

Lead consultant to schedule a phone or in-person meeting with the client to formally introduce 3-5 shortlisted candidates.

Step 2: First Round Interviews

Coordinate and manage first round interviews with all shortlisted candidates.

Step 3: Post Interview briefings

Lead consultant to conduct post-interview briefings with candidates and clients.

Step 4: Follow-Up Interviews

Lead consultant to coordinate requisite follow-up interviews with preferred candidate/s and continue to facilitate post interview briefings.

Step 5: Pre-offer Preparation

Upon the client nominating the candidate they seek to appoint, the lead consultant to re-confirm compensation criteria with candidate and cover counter-offer and start date availability.

Key objective: Confirm candidate commitment to the opportunity to ensure extended written offer will result in acceptance.

Step 6: Reference Checks

Candidate to provide lead consultant with two references. SRA to conduct an in-depth verification of work history and sales performance. The completed and transcribed references, inclusive of referee name and contact details to be emailed to the client for their review.

Step 1: Offer Presentation

Lead consultant will present the employment offer to the candidate via SRA’s electronic signature system and will assist with the management of the candidate’s resignation process including written and verbal notice, counteroffer avoidance, etc.

Step 2: Formal acceptance & appointment

Upon formal acceptance by the candidate, SRA’s signature system shall email a copy of the signed employment offer to the employee and appointee for their records.

Step 3: Follow-up

Lead consultant will track the appointees’ progress in regular intervals and offer relevant feedback to the employer.

Talent Attraction Optimisation Services

Our complimentary Talent Attraction Optimisation Services further maximises our client’s capability to attract & retain A-Level sales talent. These include;

An objective assessment of an employer’s readiness and capability of attracting A- Levels sales candidates. Factors involved include compensation competitiveness, clarity of KPI’s and performance measures, documented incentive structures, onboarding procedures, employer reputation etc.

We conduct salary and incentive benchmarking utilising extensive internal and third-party compensation data and provide an objective ‘compensation range’ needed to ‘meet the market’ and in doing so, have in place a critical lever to lure A-Sales Players.

We help you develop and document your company’s core Employer Value Propositions (EVP) to better align with the Dominant Career Motives (DCM’s) of high-performance sales professionals and sales leaders. This not only facilitates dialogue with often elusive passive candidates but also moderates compensation expectations and significantly improves retention rates.

We will help tailor a performance-based position profile that describes the key position objectives, not the person. While outlining skills and functional requirements is relevant, establishing clear performance expectations, timeline measures and incentive parameters ensure candidates understand what is expected of them during the selection process and more importantly, when they are appointed.

To learn more about our search solutions, call us on 1300 774 900 or email us at

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